Red team accelerator
Startup Growth Coaching School Red Team
For entrepreneurs and consultants interested in a systematic approach and methodologies for multiplying growth
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There are many people in the market today who call themselves "startup growth coaches" and try to do entrepreneurs some good. In reality, "who is a startup growth coach?" and "what value can they bring to a client?" are far from obvious questions, requiring constant reflection and exploration. Personally, it was only in my 2nd year of active practice that I began to understand that startup growth coaching is about more than spreadsheets and customer development interviews.
I was fortunate to discover the profession's limitless horizons by working with outstanding programme leads who effectively initiated me into "startup growth coaching", giving me direction and depth. Supervision is a critically important tool in a startup growth coach's development: it gives you someone to help check the philosophical question, "is what I'm doing bullshit?".
— Evgeny Frolov, CEO and founder of Red Team Accelerator
Who might find startup growth coaching a suitable profession?
Startup growth coaching is a specialised area of consulting and a helping profession. It requires the ability to listen closely to a founder, think outside the box and apply the right frameworks to each situation.
  • -1-
    Former or current entrepreneurs

    An entrepreneurial background gives you the best understanding of other startup founders' context and helps you identify what the client really needs right now.

  • -2-
    Product managers

    Startup growth coaching sits at the intersection of entrepreneurship, psychology and product frameworks, so product managers can become effective startup growth coaches.

  • -3-
    Consultants, coaches and other helping professionals
    A startup growth coach is, above all, a helping professional who analyses the quality of a founder's communication with the world. If you have specialist expertise, startup growth coaching helps you systematise your approach to working with clients and increase your fees as a specialist.
  • -4-
    Organisation leaders (C-level)

    This is the most challenging candidate profile, as leaders generally use directive management models, which do not work in a consultant-client relationship. However, experience in large companies helps these startup growth coaches sell consulting services to corporations and support B2B startups.

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Leads of the Startup Growth Coaching School Red Team
  • Programme leads at the Google for Startups Silkway Accelerator.
  • In startup growth coaching since 2019, having worked with more than 1.000 entrepreneurs on launching sales, scaling and expansion.
  • Trained at IIDF and with Evgeny Kalinin, Ilya Krasinsky and Vanya Zamesin; worked with Alisher Khasanov and Oleg Zhumakhanov.
  • Delivered more than 30 accelerator and incubation programmes across 10+ technology verticals.
  • We work with programmes and startups at Astana Hub, Most Hub, NURIS and Terricon Valley.
  • Listed in the register of the National Agency for Innovation Development "QazInnovations" JSC
  • Our projects cover a wide geography: Eastern Europe, Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan and Mongolia.

Nikolay Tyan and Evgeny Frolov — lead growth coaches at Red Team Accelerator
Startups we have worked with
Who we have worked with as programme leads and startup growth coaches
We have already delivered more than 30 accelerator programmes with key players in the startup ecosystem
Apply for the Startup Growth Coaching 2.0 course
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What we will work on
  • Effective diagnosis
    How to build a chain of high-level constraints and develop a strategy for working with a startup.
  • Practising the application of TOC
    The Theory of Constraints is the foundation of a startup growth coach's logical toolkit. We will explore tools for prioritising a client's hypotheses.
  • JTBD
    We will learn to think in JTBD scenarios and build segments.
  • Unit economics
    We will explore how to calculate unit economics and learn to interpret them
  • CJM and cohorts
    Building and analysing the customer journey and setting up value monitoring after the transaction
  • A sales funnel for a startup growth coach
    We will develop tactics for selling your services.
A typical course week
  • Monday
    Theory module
    A 1,5-2 hour lecture module based on real-world examples.
  • Wednesday
    Practical assignments
    Homework to practise the tools introduced in the lectures.
  • Friday
    Group supervision
    A Q&A session reviewing homework results, plus bonus lectures.
Participation fees
*instalment payments are discussed individually
**we will invite the strongest participants to Red Team Accelerator at the end of the course
Option 1
8-week course
with a one-time payment
₸490k
Lectures, homework, materials and a startup growth coach's toolkit. A startup growth coach certificate is provided upon completion of the course.
Submit application
Option 2
8-week course + individual supervision during the course
₸790k
Everything in Option 1, plus individual supervision from the programme leads for 8 weeks, where we will review your cases, questions and obstacles.
Submit application
Option 3
8 weeks of the course + 8 additional weeks of individual supervision
₸950k
Everything in Option 2, plus 8 additional weeks of individual supervision to explore personal blocks and limitations, and develop tactics for increasing your client fees.
Submit application
Why "Red Team"?
The concepts of "Red teaming" and "Blue teaming" originated in the military and were formulated in the 1960s to train combat units in offensive and defensive operations.
The approach later found a natural fit in cybersecurity, describing the work of a team of "ethical hackers" working with the client's information security staff. A Red Team's task is to identify vulnerabilities in a company's IT infrastructure and, together with the client's IT team, develop a defence strategy and a list of actions needed to fix them.
The concept of "red teaming" perfectly describes our approach to working with startups. When a founder builds a business under extreme uncertainty, they are exposed to a vast range of biases. By combining a product approach, startup growth coaching methodologies and a coaching stance, our task is to identify vulnerabilities in the founder's vision, business model, product, team, and communication with customers and partners. By "hacking" the founder, we reshape their startup into a more resilient and competitive business with ambitious goals and prospects.
Want to take part in our programmes?
Apply for the course — we will invite the best participants to
Red Team Accelerator
By clicking the button, you consent to the processing of your data in accordance with the privacy policy.
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