Why do you need an accelerator right now?
If you reach your goals easily, they are not ambitious enough. An entrepreneur’s task is to grow fast, at the limits of their system’s capabilities and their ambitions.
  • “Everyone has a plan until they get punched in the mouth” Mike Tyson
    Business operates under extreme uncertainty, so plans become outdated while they are still being developed. Rigidly following a plan while building a business often leads to a crisis.
  • You have ambitious goals for 2026—and have already missed them
    With the right goals and a clear breakdown into milestones, each month’s results should confirm that the annual goal remains achievable. You should therefore already be able to see whether you will meet your goal for ’25.
  • You plan to expand this year and think “it’s simple”
    When your team expands for the first time, there is always considerable uncertainty that startup growth coaching can help address. And yes, founders who say “it’s simple” are our favourite kind :)
  • You do not know how to grow: you have hit a ceiling, progress is slow, the team is ineffective, and so on
    Entrepreneurs build businesses within the limits of what they can imagine and understand. Every model therefore has a ceiling that can only be overcome with outside support.
Programme leads: Evgeny Frolov and Nikolay Tyan
  • A unique duo of startup growth coaches in Central Asia, leading programmes together to provide a more comprehensive and multifaceted approach to each project.
  • Programme leads at Google for Startups Silkway Accelerator
  • Startup growth coaching since 2019 — worked with more than 1,000 founders to launch sales, scale and expand into new markets.
  • Trained at IIDF and with Evgeny Kalinin, Ilya Krasinsky and Vanya Zamesin; worked with Alisher Khasanov and Oleg Zhumakhanov.
  • Led more than 30 acceleration programmes and incubation programmes across 10+ technology verticals.
  • Project geography: Eastern Europe, Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan and Mongolia.

Nikolay Tyan and Evgeny Frolov — acceleration programme leads

Nikolay Tyan and Evgeny Frolov — acceleration programme leads
  • A unique duo of startup growth coaches in Central Asia, leading programmes together to provide a more comprehensive and multifaceted approach to each project.
  • Programme leads at Google for Startups Silkway Accelerator
  • Practising startup growth coaching since 2019, we have worked with more than 1,000 founders to launch sales, scale and expand into new markets.
  • Trained at IIDF and with Evgeny Kalinin, Ilya Krasinsky and Vanya Zamesin; worked with Alisher Khasanov and Oleg Zhumakhanov.
  • Led more than 30 acceleration and incubation programmes across 10+ technology verticals.
  • Project geography: Eastern Europe, Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan and Mongolia.
Business areas we will work on during the programme
Whatever stage your business is at, there is always something to strengthen.
  • Marketing
    How to build and interpret marketing funnels under uncertainty
  • Sales
    We will work on CRM stages, sales scripts and sales funnel analysis
  • Team building
    Effective communication and hiring key employees are essential to business growth
  • Unit economics
    We will build your business’s unit economics model and learn how to interpret it
  • JTBD
    We will learn to think in JTBD scenarios and build products around them
  • CJM and cohorts
    Mapping and analysing the customer journey and monitoring the value delivered after a sale
Pricing
Early bird
price is per 1 team
the intensity of work with your team is the same across all plans
₸1.000k/month
Full programme price: ₸3.000.000
Price applies when the full programme is paid for in a single payment
Submit application
Standard
price is per 1 team
the intensity of work with your team is the same across all plans
₸1.200k/month.
Full programme price: ₸3.600.000
Price applies when paying in 2 instalments
Submit application
Hard
price is per 1 team
the intensity of work with your team is the same across all plans
₸1.500k/month.
Full programme price: ₸4.500.000
Price applies when paying monthly
Submit application
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Startups we have worked with
Why “Red Team”?
The concepts of “red teaming” and “blue teaming” originated in the military and were formulated in the 1960s to train combat units in offensive and defensive operations.
The approach was later adopted by cybersecurity, where it describes a team of “ethical hackers” working with a client’s information security staff. A Red Team identifies vulnerabilities in a company’s IT infrastructure and works with the client’s IT team to develop a defence strategy and a list of actions to address those vulnerabilities.
The concept of red teaming captures our approach to working with startups. When founders build businesses under extreme uncertainty, they are exposed to many cognitive biases. By combining a product approach, startup growth coaching methodologies and a coaching mindset, we identify vulnerabilities in a founder’s vision, business model, product, team and communication with customers and partners. By “hacking” the founder, we reshape the startup into a more resilient and competitive business with ambitious goals and prospects.
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