Red team accelerator
Business Growth Methodologies for Entrepreneurs
Focus - Speed - Results
Why Do You Need a Startup Growth Coach?
If you achieve your goals easily, they are not ambitious enough. An entrepreneur’s task is to grow quickly, pushing the limits of their business’s potential and their own ambitions.
  • You Are Tired of Day-to-Day Operations, Unhappy with the Pace of Growth and Ready to Scale
    Day-to-day operations tend to fill all available time. Entrepreneurs often find themselves having to solve every problem at once, leaving no time for growth. But if no one in the company is working on growth, the business does not grow.
  • You Have Ambitious Goals for 2025, but Your Team Regularly Misses Its Targets
    When goals are set correctly and broken down into steps, each month’s results should indicate how likely you are to achieve the annual goal. You can therefore already tell, with a high degree of confidence, whether you will reach the required result. And here is a spoiler: most often, the team is not the problem.
  • You Have Expansion and Scaling Goals, but You Are Doing This for the First Time
    If your team is expanding for the first time, there is always a great deal of uncertainty that startup growth coaching can help you work through. And yes, founders who say "it is all simple" are our favourite kind :)
  • You Do Not Know How to Grow: Whatever You Do, There Seems to Be a Glass Ceiling
    Entrepreneurs build businesses in the forms they can understand and imagine. Every model therefore has its limits, and moving beyond them requires outside help.
Startups we have worked with
Lead Growth Coaches at Red Team Accelerator
  • Programme leads at the Google for Startups Silkway Accelerator.
  • In startup growth coaching since 2019, having worked with more than 1.000 entrepreneurs on launching sales, scaling and expansion.
  • Trained at IIDF and with Evgeny Kalinin, Ilya Krasinsky and Vanya Zamesin; worked with Alisher Khasanov and Oleg Zhumakhanov.
  • Delivered more than 30 accelerator and incubation programmes across 10+ technology verticals.
  • We work with programmes and startups at Astana Hub, Most Hub, NURIS and Terricon Valley.
  • Listed in the register of the National Agency for Innovation Development "QazInnovations" JSC
  • Our projects cover a wide geography: Eastern Europe, Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan and Mongolia.

Nikolay Tyan and Evgeny Frolov — lead growth coaches at Red Team Accelerator
Startup Growth Coaches Who Can Help Your Business
Choose the specialist you prefer and have a free diagnostic session with them
Startup Growth Coaching Fees
Business Areas We Work On
Whatever stage your business is at, there is always something you can strengthen.
  • Marketing
    How to build and interpret marketing funnels in the context of uncertainty
  • Sales
    We will work through CRM stages, scripts and sales funnel interpretation
  • Team Building
    Effective communication and hiring key employees are essential to business growth
  • UNIT Economics
    We will build unit economics for your business and learn how to interpret them
  • JTBD
    We will learn to think in JTBD scenarios and build a product around them
  • CJM and Cohorts
    Building and analysing the customer journey and monitoring value after the deal is completed
Experts in our network
  • Pavel Flerov
    Chief Product Officer at re:Kassa (Freedom Holding Corp.)
    Launched an international neo-broker and investment company in the UAE.
    Created the first mobile-first accounting system for SMEs. Launched an automated tax reporting system.
  • Pavel Vorontsov
    Chief Commercial Officer at ProsperPay
    8+ years in B2B, B2C and B2G sales
    Increased ProsperPay's revenue 5-fold.
    Worked with Infografika (Russia's Top 1 design agency), Nornickel, Gazprom, VTB, Tele2, Sber, Pfizer and others.
  • Ivan Kononov
    Chief Scientific Officer at iPNOTE – Delaware, USA
    More than 10 years of experience in research and development (R&D), specialising in machine learning and engineering. His own developments were presented at TechFest Mumbai 2017, IFA Berlin 2018 and TechCrunch 2023.
  • Ruslan Khasanov
    Chief Marketing Officer at re:Kassa (Freedom Holding Corp.)
    Co-founder of Brand Angels Marketing Studio
    Programme Head at Qamalladin University
    Former Head of Digital Marketing for the SME segment at Home Credit Bank
    Former Head of Digital Products and Marketing at Halyk Insurance
Why "Red Team"?
The concepts of "Red teaming" and "Blue teaming" originated in the military and were formulated in the 1960s to train combat units in offensive and defensive operations.
The approach later found a natural fit in cybersecurity, describing the work of a team of "ethical hackers" working with the client's information security staff. A Red Team's task is to identify vulnerabilities in a company's IT infrastructure and, together with the client's IT team, develop a defence strategy and a list of actions needed to fix them.
The concept of "red teaming" perfectly describes our approach to working with startups. When a founder builds a business under extreme uncertainty, they are exposed to a vast range of biases. By combining a product approach, startup growth coaching methodologies and a coaching stance, our task is to identify vulnerabilities in the founder's vision, business model, product, team, and communication with customers and partners. By "hacking" the founder, we reshape their startup into a more resilient and competitive business with ambitious goals and prospects.
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