• Starts 28 April, the programme runs online
  • Duration 2 months: 8 group and individual sessions + lectures
  • Programme structure:
1️⃣ Diagnostics: reviewing your current situation
2️⃣ Individual strategy: a growth plan and tools
3️⃣ Funnel and process setup: CRM, analytics and marketing
4️⃣ Testing and scaling: testing hypotheses and improving metrics
How offline group meetings work at RTA accelerator
  • Starts 28 April, the programme runs online
  • Duration 2 months: 8 group and individual sessions + lectures
  • Programme structure:

1️⃣ Diagnostics: reviewing your current situation

2️⃣ Individual strategy: a growth plan and tools

3️⃣ Funnel and process setup: CRM, analytics and marketing

4️⃣ Testing and scaling: testing hypotheses and improving metrics

Who this programme is for:
For entrepreneurs who want to build systematic, manageable sales.
  • You have a strong product but weak sales
  • You have many leads but few sales
  • You have a CRM, but no one uses it and you do not know your business metrics
  • You struggle to set an ambitious goal and lack a growth strategy
  • You want to increase sales without increasing headcount
Apply
Programme leads
  • Regular startup growth coaches at Google for Startups Silkway Accelerator.
  • In startup growth coaching since 2019, having worked with more than 1.000 entrepreneurs on launching sales, scaling and expansion.
  • Trained at IIDFand with Evgeny Kalinin, Ilya Krasinskyand Vanya Zamesin; worked with Alisher Khasanovand Oleg Zhumakhanov.
  • Delivered more than 30 accelerator and incubation programmes across 10+ technology verticals.
  • Worked with programmes and startups at Astana Hub, Most Hub, NURIS and Terricon Valley.
  • Listed in the register of the National Agency for Innovation Development "QazInnovations"
  • Our projects cover a wide geography: Eastern Europe, Kazakhstan, Uzbekistan, Kyrgyzstan, Azerbaijan and Mongolia.

Nikolay Tyan and Evgeny Frolov — lead growth coaches at Red Team Accelerator
Pavel Vorontsov

Commercial Director at ProsperPay (this year, the company raised a $1.5 million round.)

  • during Pavel’s time as Commercial Director, the company grew 7-fold across all metrics
  • 8+ years in B2B, B2C and B2G sales
  • Worked with companies including 2Gis, Nornickel, Gazprom, VTB, Tele2, Sber, Pfizer and others.
  • as a consultant, built 30+ sales departments for companies in various industries in Russia and Kazakhstan
  • generated more than 1 billion tenge in additional revenue for clients
Projects we have worked with
Business areas we will work on during the programme
  • Marketing
    How to build and interpret marketing funnels under uncertainty
  • Sales analytics
    We will work on CRM stages, sales scripts and sales funnel analysis
  • Team building
    Sales department: profile, roles, incentives and processes
  • Unit economics
    We will build your business’s unit economics model and learn how to interpret it
  • JTBD
    We will learn to think in JTBD scenarios and build marketing and sales around them
  • CJM and cohorts
    Mapping and analysing the customer journey and monitoring the value delivered after a sale
Pricing
*payment in instalments is available
Early bird
price is per 1 team
₸990k
Price applies to a single payment for the course before 20 April 2025.
Submit application
Standard
price is per 1 team

₸1.250k*
Price applies to a single payment for the course after 20 April 2025.
Submit application
Hard
price is per 1 team
₸1.500k
Programme participation + an additional 1 month of team supervision
Submit application
Our experts and mentors
  • Pavel Flerov
    Chief Product Officer at re:Kassa (Freedom Holding Corp.)
    Launched an international neo-broker and investment company in the UAE.
    Created the first mobile-first accounting system for SMEs. Launched an automated tax reporting system.
  • Ivan Kononov
    Chief Scientific Officer at iPNOTE – Delaware, USA
    More than 10 years of experience in research and development (R&D), specialising in machine learning and engineering. His own developments were presented at TechFest Mumbai 2017, IFA Berlin 2018 and TechCrunch 2023.
  • Ruslan Khasanov
    Marketing Director at re:Kassa (Freedom Holding Corp.)
    Co-founder of Brand Angels Marketing Studio
    Programme Director at Qamalladin University
    Former Head of Digital Marketing for the SME segment at Home Credit Bank
    Former Head of Digital Products and Marketing at Halyk Insurance
Why “Red Team”?
The concepts of “red teaming” and “blue teaming” originated in the military and were formulated in the 1960s to train combat units in offensive and defensive operations.
The approach was later adopted by cybersecurity, where it describes a team of “ethical hackers” working with a client’s information security staff. A Red Team identifies vulnerabilities in a company’s IT infrastructure and works with the client’s IT team to develop a defence strategy and a list of actions to address those vulnerabilities.
The concept of red teaming captures our approach to working with startups. When founders build businesses under extreme uncertainty, they are exposed to many cognitive biases. By combining a product approach, startup growth coaching methodologies and a coaching mindset, we identify vulnerabilities in a founder’s vision, business model, product, team and communication with customers and partners. By “hacking” the founder, we reshape the startup into a more resilient and competitive business with ambitious goals and prospects.
On 16 April, we held the sales webinar “Segmentation: which customers you should NOT sell to”
Please complete the application to access the webinar recording
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